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ABOUT ME

Jo McDiarmid: Personal Stylist. Colour Consultant. Mum. Wife. Friend. Daughter. Sister. Feminist. Lover of Shoes. Lover of Boots. Lover of Clothes, Shopping, Wine, Food, Coffee and Holidays. School Gate, Playpark and At-The-Side-Of-Sports-Club Chat-er. Practising Yogini. Reluctant Occasional Runner. 

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I’m all of the above… I became a personal stylist not so much after decades of being a dedicated follower of fashion, but after experiencing the positive impact that working with a personal stylist can have for myself. I was stuck in a bit of a rut after having my second child, personally, professionally...stylishly! I went for a colour analysis with a friend - it was a bit of a day out, an escape from the day-to-day mum-life. I wasn’t expecting much. But, wow! I had a great time - I had forgotten how important it was to focus on me for a change. I had a giggle with my friend, and was amazed when certain colours lifted her face. I realised colours I would never have considered actually looked pretty good on me. When I went into work the next week, sporting a top which I had swiftly purchased in a fab colour, and I got loads of compliments. It was brilliant! I went on to learn more about my style personality and how to get my confidence back in my style and the way I wanted to look. I’ve always liked getting dressed up and I enjoy choosing clothes, but I felt I’d lost my way a little. The process really lifted me. I became a Personal Stylist because I really wanted to give this experience to other women.

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My style is predominantly natural, secondary chic - that means I love to look properly put together, but I don’t like too much fuss, I’ll nod to trends, but you won’t find me head to toe in them, and above all feeling totally comfortable is really important for me. The great thing about understanding your style personality is that you learn that it’s OK to be who you are - it’s better than OK, it’s the only way you’ll feel at your best! I really enjoy working with clients to help them discover their style personality.


I love colour - I believe wearing the right colours can not only enhance your complexion, but also enhance your mood, giving you energy, comfort, or bringing a bit of sunshine! I also believe you can wear whatever colours you like (I’m not going to tell you not to wear black, if that’s what you really love wearing!) - colour analysis, for me, is simply a way to help you understand how to wear the colours you love, by also working with colours that really suit your complexion.

I’ve worked for most of my professional life in sport and wellness, creating campaigns which encourage an active lifestyle, support people on the journey and champion the experience of achieving those goals. Many of these focused on empowering women, understanding their barriers and creating opportunities.  I love doing that - helping people achieve their goals, taking them on a journey to feel great. So it felt natural to use that passion for working with other people, understanding where they want to get to and providing the tools to get there, when it came to being a personal stylist. 


I am a personal stylist because I understand what it feels like to get stuck in a rut, and I know how great it feels when you get your confidence back. I want to help women like me get back in touch with their own personal style. I know you’re worth spending some time on - you deserve to feel happy and confident in the way you look, we all do. 


Do you like the sound of spending some much deserved ‘me time’, focusing on yourself and your signature style?

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